VALS Survey

The two categories to which I was assigned through the VALS survey were Experiencer(primary type) and Innovator(secondary). The experiencer description is listed as someone who is motivated by self-expression. He/She looks for new innovative ideas, experiences, fashions, and works the social ranks. The innovator is a highly-motivated person, an established leader, someone receptive to new ideas and technologies. At first I was not sure where this survey was headed, but after seeing the results and the diagram of categories listed, it made sense. I think the categories I was placed in would be the correct profile of myself.
In response to how I would change the survey if I were marketing a product to a group of college students, I don't know if I would necessarily take questions out, but I would definitely include questions in regards to technology and media habits. Sample questions would include: "How many different portable electronic/communication devices do you use daily?", "Understanding technology is essential to succeeding in school or the workplace - strongly agree, somewhat agree...etc.".